Sunday, June 05, 2011

Swimming in the sea of social media

I've had to stop reading about gaming, anthropology and sociology, while I work on a consulting job. I'm developing a social media campaign and training for a recruitment firm. Our first workshop is this Monday. I'm thoroughly saturated now in social media methodology. There's SO much information out there! The good news is there's such a glut of info that people can't sift through it. Enter Catherine stage right.

It's amazing how social media has developed in business and marketing. Quite fascinating, actually. Facebook can be a huge marketing tool. Check out one of the leaders in Facebook innovation, Mari Smith. She's got a YouTube channel, too. I found her through another Facebook guru, Amy Porterfield, and the Social Media Examiner. They are just two of the people I've been listening to this past week.

Before I landed this consulting gig, I picked up the book, Branding Yourself, by Erik Deckers and Kyle Lacy. Great information!

One of my teachers signed my high school yearbook with the words, "Simplicity, simplicity, simplicity"--a quote from H.D. Thoreau's Walden. It's been buzzing around in my mind this past week (at least); I think they are good words to keep in mind as I swim in the sea of social media.

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