Why? After working in libraries for the past 13 years, I am now working in the private sector, managing a recruitment and staffing firm's social media program. It's a very good fit: the firm specializes in information technology hiring--something I know a thing or two about, from both sides. Developing the social media strategy is challenging (yea!), and keeping abreast of the changes keeps the challenge fresh. And many of the skills I learned as a systems librarian and innovator are transferable.
In other words, I do not anticipate becoming bored any time soon. (This is a good thing; ask my mother.)
As one might suspect, I've been really delving into the world of branding, Facebook, Twitter and LinkedIn. See my post, Swimming in the sea of social media. I remain impressed by the number of people who are interested in sharing what they know. It's almost overwhelming.
A side note: The title of my last post might have been more accurate if I had called it "Trekking across the social media terrain" - as illustrated by the 2010 Social Networking Map. Note the "Google Information Gathering Outposts". I guess the map will need to be redrawn to include Google+!
So, this week I'm preparing a social media guidelines draft, and reviewing staff profiles on LinkedIn. Here are some useful lists of policies and guidelines:
- Social Media Governance - a database of about 176 policies
- Only 29% Of Companies Have A Social Media Policy: Is Your Company At Risk?, by Jeff Bullas
- Enterprise: List of 40 Social Media Staff Guidelines, by Laurel Papworth
A personal favorite of mine is by SocialVoice. Its simplicity makes it concise, and its tone appeals to our better instincts. Check it out.
So, you can take the girl out of the library, but can you take the librarian out of the girl? That remains to be seen. In the meantime, I'll keep the name of this blog for now. After all, I've spent quite a few years building this brand.
Oh, yeah... Atzilut is level 85! Think I'll work on my worgen now. Play on!